Impressed by and infused with the sights and sounds of New York Metropolis, Goals Aren’t This Good is a brand new salsa model accessible in NYC and on-line.
Based by Matt Bennett, he’s a New Yorker and design buff impressed by the sights and sounds of the town. Working with a crew of graphic designers to design labels impressed by the colours of the New York Metropolis subway system, the model options one-of-a-kind salsa flavors. It’s stand-out enchantment.
Flavors embody The Unique, The Fighter (garlic cilantro), Simply Dance (jalapeño pineapple), Now or By no means (avocado pepper), and Ladies Ladies Ladies (blueberry coconut). Targeted on flavors, not warmth ranges, all salsa flavors and tortilla chips are gluten free, vegan and include no preservatives.
And bonus! Every salsa taste pays homage to popular culture, having been named after favourite pop songs. The Fighter (garlic cilantro) for the Fitness center Class Heroes track, Simply Dance (jalapeño pineapple) for the Woman Gaga track and Now or By no means (avocado pepper) for the Outasight track.
Like each different transplant to NYC, the model has large aspirations. DREAMS AREN’T THIS GOOD goals to develop many extra salsa flavors and ultimately change into the “Ben & Jerry’s” of salsa.
The flavors are distinctive and authentic sufficient to face out from different salsa manufacturers, particularly the mass-produced ones extra available in NYC grocery shops.
“Between my upbringing in Southeast Texas and being a scholar at Louisiana State College (LSU), I began making salsa by mixing Mexican type with just a little Cajun spice. As I experimented with completely different components and flavors, the salsa was at all times an enormous hit with everybody, and I knew I had one thing,” mentioned DATG Founder Matt Bennett.
“After touring all over the world and experiencing completely different cultures, I settled in New York Metropolis’s East Village and rapidly found that the salsa choice on retailer cabinets was restricted and missing in high quality. So, I made a decision to begin making my very own salsa once more, constructing a brand new sort of brand name in an area that’s stale and DREAMS AREN’T THIS GOOD was born.”
“Our flavors push boundaries with every one being its personal expertise. Hopefully, individuals discover them as inspiring as we do when creating them.”
Born on the Bayou and perfected within the Huge Apple, DREAMS AREN’T THIS GOOD combines flavors of the South with the sounds and kinds of the town that by no means sleeps.
DATG provides the freshest clean-label & shelf-stable salsa and tortilla chips available on the market, creates content material and packaging that connects with shoppers in aa design-savvy means.
And for every jar or bag offered, DATG donates $.05 to associate philanthropies together with Starvation Free America, MTV Staying Alive Basis, The Heart NYC, The Affiliation of Group Employment Packages for the Homeless (ACE), Woman Up and LIFEbeat.
Decide up a jar of the salsa at choose grocery shops in NYC or on-line at dreamsarentthisgood.com.